Value Productions Brand Identity
Value Productions is a start-up TV Production company.
We designed the Brand Identity and the Brand Manual of Value Productions, inspired by the TV antenna which is the key element of brand identity.
The key element of brand identity is the TV Antenna which is also the letter "V". It is known that the antenna recieves transmited waves and this element visualised in the "V".
Stafidenios Packaging design - (Case Study)
Summary
Stafidenios® is a raisins product packed for kids. It is made in Greece and the packaging dimensions specifications are that the product could fit into a kid's cupped hand.
The assignment Matadog Design was tasked with by the Executive director of Enios was to build Stafidenios® brand from scratch.
The main challenge was to design the Brand and to develop trail-blazing packaging for the product.
This packaging design was issued a patent by the Trademarks and Designs Registration Office.
Matadog design took on this big challenge and set out to do a lot of work and research to pull off this challenging project since the kids' raisins category is nonexistent in Greece.
The design process took almost 6 months.
Mustache Pete Branding & Packaging (case study)
Summary
Mustache Pete is a clothing and accessory line founded in Brooklyn NY. Inspired by the biography of Meyer Lansky titled "Lansky", Mustache Pete was the name given to the members of the Sicilian Mafia who came to the United States in the early 1900's.
Being motivated by the positive essence of what a Mafia once represented - loyalty, trust, and power - Mustache Pete is once again a reality but on a whole new plane as it is now transformed into a clothing and accessory line,rekindling the spirit of Mustache Pete that still lives on.
Added to the meaning of Mustache Pete Clothing & Accessories are quality fabrics, designs, patterns, symbols, and quotes with artistic and ritual representations. Images that will evoke conversation and will be seen as "touchstones in an open conscious".
That was a very interesting project. Our task was to design a new brand identity from scratch, encapsulating all the qualities of a premium clothing brand.
The design process took almost 3 months. A lot of research was done and plenty of sketches were made. Research showed that all "Mustache" related brands were using the big, fat mustache mark. So, we had to find something distinctive.